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Understanding the 4 Types of SEO and how best to implement each one

July 5, 2022
When you’re just getting started with your website, it can feel like a jungle out there. There are so many different digital marketing strategies and tactics that you can choose from. In order to stand out in the crowd and ultimately get your site found by as many people as possible, you need to implement a strategy that is tailored specifically to your needs as a business.
The 4 types of SEO
So, how do you go about choosing the right strategy for your site? There are many different types of search engine optimization (SEO). Understanding the difference between these different techniques will help you determine which one is best for your business. This article will break down these types:

What is SEO?

SEO is the process of increasing the frequency and quantity of a website or online presence appearing in search engines results in an attempt to drive more traffic to the website. Therefore, SEO is the process of increasing the quantity and frequency of a website appearing in search engine results.

Why is SEO important?

As the dominant means for finding information online, search engines are an important part of marketing a business. Search engines are the gateway for potential customers to find your business, so it's important to ensure that your site is as visible as possible. 

By optimizing your site's pages, content, and links, you can increase traffic to your site, increase your site's overall ranking, and increase the amount of visitors to your site who decide to purchase your products or services.

Types of SEO

  • On-Page SEO This is done during the creation and editing of your website's pages.
  • Off-Page SEO This is the creation of links that link back to your site from other websites. 
  • Technical SEO This is the optimization of your site's back-links.
  • Local SEO This is the outreach of your local area to encourage people to link to your site.
Types of SEO

Strategies for each type of SEO

On-Page SEO

This is done during the creation and editing of your website's pages. This includes the following aspects of your pages:
  1. Choosing the right keywords for your website. 
  2. Creating compelling and informative pages.
  3. Ensuring that your pages are mobile-friendly. 
  4. Organizing your content. 
  5. Making sure that your links go to the correct page.

Rank for a keyword you’ll rank for forever

This is the creation of links that link back to your site from other websites. This is an important part of SEO because it will help to increase your number of back-links to your site and help to link you to the top of the page when someone conducts a Google search. 

Off-page SEO will also help to increase your site traffic by encouraging people to link to your site from relevant pages across the Internet. These pages will be from sites like blogs, forums, and other websites that are relevant to your industry.

Technical SEO

This is the optimization of your site's back-links. This includes things like the following:
  1. Researching and selecting the right keywords for your site 
  2. Ensuring that your keywords are relevant to your page 
  3. Ensuring that your links go to the correct page 
  4. Ensuring that your content is mobile-friendly 
  5. Creating Google My Business profiles 
  6. Getting your site on Google Maps 
  7. Encrypting your site's connection 
  8. Ensuring that your site is secure 
  9. Getting your site onto Google Webmaster Tools 
  10. Avoiding duplicate content 
  11. Getting your site onto Bing Webmaster Tools 
  12. Avoiding duplicate content

Local SEO

This is the outreach of your local area to encourage people to link to your site. This is one of the first things that you should do when starting a new SEO campaign. You can do this by creating a blogging plan, creating content, and networking with key influencers in your area.

Keyword Reaserch

This is probably the most crucial part of SEO. Your keywords must be closely related to your content and must be relevant to the topic of your content. Keyword research is not just about choosing the right keywords for your content, but it is also about choosing that perfect balance between the right amount of variety and specificity.

Link Building

This is the act of encouraging other websites to link back to your site. There are a few ways to do this. The first and most obvious way is to get your links to naturally flow from other sites. You can also buy links, but this is not recommended as links from real sites are much more likely to be picked up by Google.

Content Optimization

Writing content is crucial to your SEO and should be the focus of your content creation efforts. Your content should be engaging, useful, and specific to your niche.

On-Page Analysis

This is the process of analyzing your pages for issues that may be holding back your SEO. You should investigate the following issues when conducting an on-page analysis:
  1. Is the content present on your pages? 
  2. Is the content relevant to the keywords that you have chosen? 
  3. Is the content organized into topics that are relevant to your topic?
  4. Is the content mobile-friendly? 
  5. Is the content secure? 
  6. Does the content have any broken links? 
  7. Does the content have any images that can be used elsewhere? 
  8. Is there duplicate content on your pages? 
  9. Is the content on your site in the correct format?

Off-Page Analysis

This is the process of investigating your links to determine the health of your backlinks. You should investigate the following when performing an off-page analysis:
  1. Are your links to your site anchored correctly? 
  2. Is your website safe to link to? 
  3. Are your links to your site in the correct format? 
  4. Is your link-bio on your site correct? 
  5. Is your link-bio private? 
  6. Is your link-bio readable? 
  7. Are your links to your site from other trusted sites?

Bottom line

SEO is a very important part of the marketing process. It can help you rank higher in search engine results pages, improve your website's ranking, and boost your brand internationally. All businesses want to rank higher in Google and other search engine results pages. However, to effectively rank higher in search engine results pages, you need to have a strong SEO strategy in place.

Replacing your company's outdated and low quality content with high quality and optimized content will have an immediate impact on your SEO strategy. With current SEO trends, SEO has become increasingly difficult. 

Even though SEOs are constantly trying to come up with new SEO strategies, the SEO industry has not made much progress in the past few years. To address this issue, businesses need to be constantly exploring new and innovative SEO strategies to remain relevant and boost their organic ranking.

However, not all SEO strategies are created equal. Some of the most important factors that businesses need to consider when developing an SEO strategy are:
  • Content and Page Optimization. This is the most important aspect of SEO and should be your top priority. As you develop your SEO strategy, ensure that your content is of the highest quality and optimized for search engines.
  • Make sure to create compelling and engaging content, which will boost your page's rankings.
  • A page with good, engaging and useful content is more likely to rank higher in Google than a page with low-quality, repetitive and irrelevant content.
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