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Bounce rate optimization for eCommerce: How to Reduce Ecommerce Bounce Rates and Boost Conversions

July 5, 2022

E-commerce websites are designed to sell products, after all. Without a constant stream of potential buyers coming through the site, there’s no way you’ll be able to generate enough sales to make up for your marketing costs.

Bounce rate optimization for eCommerce

That being said, not everything about your eCommerce site needs to scream OPPORTUNITY! It can be challenging for potential customers to find exactly what they’re looking for — even if that’s just one product among dozens or hundreds in your offering. 

After all, they don’t want to sift through pages and pages of options before they can finally make their purchase. 

Fortunately, there are a few minor changes you can make on your eCommerce platform that will help reduce the number of people who leave without completing their transactions and drive more visitors towards your conversion funnel instead. 

Read on for more insight into how you can boost conversions and reduce bounce rates on your eCommerce site with these quick and easy tips.

Improve your site speed

Fast eCommerce websites are crucial to both boosting your bounce rate and increasing your overall conversion rate. 

When potential buyers first arrive on your site, they may be drawn towards the various products you have for sale — but if they are scrolling too slowly, they may quickly lose interest and leave. To ensure you’re serving up the best possible experience to your visitors, you want to make sure your site’s speed is optimized. 

This can include optimizing your website to load as quickly as possible, ensuring that your content is broken down into manageable chunks that can be loaded one after the other, and using a site monitoring tool to identify potential issues with the speed of your website.

Make it easy to navigate your ecommerce site

If potential customers can’t easily find what they’re looking for online, they’re much more likely to bounce from your site. 

Achieving a good navigation ranking on Google is essential for bringing in potential customers, but it’s also especially important for reducing bounce rates and boosting conversions on your SEO ecommerce site. In order to help your potential customers find their way around your site, you can:

Display your top deals upfront

When first navigating to your eCommerce site, customers should be presented with a quick rundown of your most recent deals — particularly if they’re browsing on a mobile device. 

This upfront peek at what your site has to offer will make it much easier for them to find the specific items they’re looking for — especially if they’re browsing on a mobile device. 

A well-designed deal page can also help potential customers navigate through the site by breaking down the various products available. When someone is browsing a deal page, they’ll be able to see at a glance the number of products featuring each deal so they can quickly navigate through the site.

Use exit-intent popups

When you’re collecting visitors’ email addresses as part of your ecommerce campaign, you’ll also want to make sure you don’t lose them after they leave your site. Fortunately, there are several ways you can make it as easy as possible for visitors to enter their email address or tick a box when they leave your site. 

One of those ways is to use exit-intent popups on your ecommerce platform to make it easy for visitors to enter their email address. By doing so, you’ll be able to track which users leave your site without making a purchase. 

Exit-intent popups can also be used to collect email addresses from site visitors who do make a purchase. This is useful if you’re running a subscription service or have other types of recurring transactions that you would like to track.

Don’t overload visitors with too many choices

Too many ecommerce options are often a sign that your site is not optimized for conversions. When you have too many ecommerce options on your platform, there is a chance that potential customers will be overwhelmed by the amount of choices you have. 

This can result in a higher bounce rate and ultimately a lower conversion rate. If you have too many ecommerce options, you need to make one of your main focuses to reduce options and make it easier for potential customers to find what they are looking for. 

If you can reduce the number of options on your site and make it easier for potential customers to find what they are looking for, you will be able to boost conversions and reduce bounce rates.

Provide useful product information

This tip is applicable both to your product descriptions and product images. Potential customers will be much more likely to purchase a product off your site if they are able to quickly learn as much as possible about it — including what it is, how much it costs, and how they can use it. 

Back when Google first began to dominate, it was easier for potential customers to find what they were looking for on the first page of search results. That has changed, however, and it’s now much more difficult to get to the top of the first page of results. 

This means that it’s now just as important to make sure that potential customers are able to quickly learn as much as possible about your products — including their price, how to use them, and what they look like.

Offer free shipping or other perks

Free shipping is a major reason why customers choose to shop online, but it can also negatively impact your bounce rate. In order to reduce the number of people who leave your website without making a purchase, you may want to offer free shipping. 

By doing so, you will be able to attract more potential customers to your site because they will no longer be forced to pay extra for shipping. You can also offer other types of perks to further boost your conversion rate and reduce bounce rates. These could include complimentary returns, a money-back guarantee, or access to exclusive content.

Improving website speed

Bottom line

Ecommerce platforms are designed to help you sell products online. The problem, however, is that potential customers may not find their way to your site — and if they do, they may quickly leave without making a purchase. 

These are certainly challenges that each and every eCommerce platform must grapple with, but it’s possible to improve your site’s conversion rate to make up for the number of people who leave without purchasing anything. 

These tips will help you boost your bounce rate and reduce the number of customers who leave your site without making a purchase.

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