In today’s digital world, ecommerce websites are becoming the norm for businesses of all sizes. Websites now account for 60% of all retail sales and more than half of all consumer spending online. That means if your business isn’t selling online, you’re probably falling behind in the race to a digital future.
Even with this increased visibility and demand for ecommerce sites, many companies find themselves unsure as to how they should set up their ecommerce store.
This can be especially true for smaller or start-up brands who may not know where to begin or whether they have the time and resources available to invest in it.
This checklist is designed to get you started in establishing and testing your brand’s ecommerce site. It covers everything from designing a plan for your store, through launching it successfully and maintaining it over time – so even if you don't have time to read it cover to cover, you can still get useful insights into what steps need attention on your own project!
For ecommerce SEO to be as successful as possible, it’s important to include a number of elements in your SEO plan.
These include creating an effective and user-friendly ecommerce site, creating a strategy for marketing and promoting your site, optimizing your site for both internal and external search, and using appropriate search engine marketing practices to help drive traffic to your site.
To help you succeed in these areas, you’ll want to include a checklist of the most important SEO elements to include when setting up your ecommerce store.
These will include considering your audience, choosing a suitable domain name and hosting service, creating an effective and user-friendly ecommerce site, choosing an appropriate business name and choosing an effective and user-friendly domain name for your site.
SEO, as a discipline, is a highly technical field that requires a deep understanding of both basic and advanced search engine optimization (SEO) techniques.
The process of optimizing your site for search engines, which includes creating and optimizing your website with keywords and other factors, is a very nuanced process that requires a clear understanding of both technical and business-related factors.
To be successful in ecommerce SEO, you’ll need to have a solid understanding of these aspects of your business: Who is your target audience? What are their buying habits? What keywords should you include on your site, and where should you include them? What are the technical requirements for creating a successful site, and how will these affect your site’s overall performance?
Once you’ve finalized your ecommerce SEO plan and purchased your initial set of keywords, it’s time to get started on your site.
The first step is to set up your blog on your ecommerce website. You can use this blog to share all types of content related to your store, including product reviews, how-to guides, and other helpful content.
Next, you’ll want to build out your product catalog, including adding all of your products to your site’s catalog and designing your product pages. You’ll want to include accurate and helpful product information, including accurate and helpful information about your product prices and availability.
Once you’ve begun creating content for your blog, you can use the store audit tool to start researching your competition. Start by looking at your competitors’ product pages to get an idea of what content is popular with your audience and what your competitors are doing to attract traffic.
Next, you can use the store audit tool to analyze your competitors’ websites to learn more about their ecommerce store designs and how they’re attracting traffic. Once you’ve collected this information, you can use it to create your own store design that’s optimized for both user interface and SEO factors.
As you continue to research your competitors’ ecommerce sites, you can also use these findings to start creating content for your blog. Start with general industry information that can be applied to lots of products, such as product reviews and how-to guides.
After you’ve completed the above steps, you’ll want to set up your site for optimal performance. This requires creating a solid foundation for your site, including establishing a canonical URL for your store, ensuring your site loads quickly, and ensuring that all of your pages are mobile-friendly.
A canonical URL is a unique URL that directs traffic to your main ecommerce site and helps boost your search engine rankings. The URL should begin with your store’s domain name and include your address, such as shop.example.com/ Next, you’ll want to ensure your site loads quickly.
This can be accomplished through the use of effective site speed optimization, including the following:
Once your site loads quickly, you’ll want to optimize your site for search visibility. This includes ensuring your site has a proper index, including a well-built index, optimized for speed and includes appropriate keywords.
You can use Screaming Frog to audit your site to ensure it has the proper index, including removing any pages from the site that do not have a proper index and replacing them with a proper index.
You can also use Google Pagespeed Insights, which provides advice and recommendations for improving the speed of your site, to optimize your site for search visibility and check for any potential issues.
Once you’ve completed the above steps, you’ll want to continue maintaining your site for optimal performance. This includes following a proper site-building strategy, including: