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Ecommerce Internal Linking: How to Put an Internal Linking Strategy in Place

July 5, 2022

Internal linking is the process of strategically linking your ecommerce store to create a seamless user experience. It’s one of the key strategies you need to put in place if you want to drive more traffic and increase your sales.

eCommerce internal linkings

Internal linking can be challenging, but it’s also an incredibly rewarding way to grow an ecommerce business. Internal linking can take many forms, ranging from simple anchor text links within your content pages, to advanced multilevel canonical URLs with redirect capabilities. 

In this blog post we cover everything you need to know about internal linking, whether you're just getting started or looking to refine your strategy.

What is internal linking?

Internal linking is the process of linking the pages within your website to create meaningful connections between them. For example, if someone clicks from your About Us page to your Services page, the link they see will tell them more about what Services you offer. 

Internal links are an integral part of a well-constructed website and can increase both your website's search engine rankings and user experience.

Search engines like Google take internal linking into account as part of their algorithms, and they rely on a website's internal links as a part of their ranking calculations. Internal links are a critical part of the user experience for anyone who visits your website. 

Internal links also help you to build a better website by linking between different pages. Internal linking can be done in a variety of ways, depending on the goals you have for your website. Internal linking allows you to create a more seamless user experience by linking your pages together. 

In a way, it makes your website a more interactive and engaging experience for your visitors. Internal linking lets you create a more structured and organized site by linking between different pages. 

Internal linking also increases your website's search engine rankings because search engines like Google and Bing take internal linking into account when calculating their rankings. 

Internal linking is also important for businesses that want to be more search engine friendly. Internal linking is one of the most effective SEO strategies for growing your business.

How does internal linking drive more traffic and increase sales?

Creating links between pages is much smoother when you use internal linking. This can make your website a more interactive and engaging experience for your visitors. Additionally, internal linking lets you create a more structured and organized site by linking between different pages. 

When calculating their rankings, search engines such as Google and Bing take internal linking into account. This, in turn, enhances your website's position in the search engine rankings. 

An SEO strategy that is also an important part of an organization's internal linking strategy is that of internal linking. Internal linking is a very effective way to grow your business.

Different types of ecommerce internal linking strategies

There are many different types of internal linking you can do for your seo ecommerce store. Here are a few examples:

Lazy linking

This is a simple but effective type of link you'll see a lot in blogs and other articles. It's called lazy linking because you're only linking to the appropriate articles or products. You are not linking to the main navigation of your website.

Anchor text links

This is the most common type of internal linking you'll see. It's also one of the most effective forms of internal linking. A good example of this type of link is when you link to a specific product using the product's name as the link's anchor text.

Canonical URLs

This is a more structured and advanced type of internal linking. It's useful if you want to create a unified look and feel for your site by linking between different pages. 

You can also use a canonical URL to create 202 redirects for your site, which lets you create a more structured and organized site by linking between different pages.

Redirects

This is one of the most powerful types of internal linking. It lets you control the links people see on your website and directs them to the desired destination.

Where to start? That's the question you've been asking all along, right? 

Here's where to start: Your About Us page is an ideal place to start your internal linking strategy. Add some relevant internal links to your About Us page to give users information and insights about your business. Internal linking allows you to create a more seamless user experience by linking your pages together.

What are the challenges of establishing an effective ecommerce internal linking strategy?

Internal linking can be challenging, especially when you are just starting out. Here are some of the challenges you might encounter:

Managing the link structure of your website can be difficult.

Linking all your pages together can be time-consuming.

Linking all your pages together, especially if they are on different websites or domains, can be complicated.

Linking all your pages together is often considered a ‘hack’ or an ‘internet thing’ that not all websites do.

Tips to ensure your e-shop internal linking strategy is effective and sustainable

Use Internal Links to Connect Content

Internal links are one of the most effective ways to connect your content pages.

Use Relatable Internal Links

Internal linking is a great way to create a relatable user experience on your website.

Link Within Reason

Internal linking should only be used in appropriate situations. It’s important to use internal linking wisely, as some linking strategies are better left untouched.

Link to the Main Pages of Your Site

Internal links are only as strong as the page they are linked to. By linking from your About Us page to your Products page, for example, you’re only linking to a small portion of your Products page. Better yet, you’re linking to the most important information about your Products.

Middle Anchor Links are Better than Anchor Text Links

Middle anchor links are more powerful than anchor text links. Why? Because they’re linked from the main page of your website and you’ll have more visibility than just linking from an article or a page on your website.

Link to Internal Page Links and Redirects

Internal link redirects and page links are better than linking to external links. Why? Because they’re linked from internal pages, you have more visibility, and they’re more powerful. You can also use a 301 redirect to redirect internal links to the canonical URL for your site.

Ecommerce internal link building

Conclusion

Good website construction requires an important internal linking mechanism that helps improve search engine rankings and user satisfaction. It's also part of the SEO process to make you more search engine friendly by using internal links. 

Internal linking allows you to create a more seamless user experience by linking your pages together. Search engine rankings are also influenced by internal linking. 

When calculating their rankings, Google and Bing take internal linking into account. Creating links between your pages can increase your search engine rankings as well as make your site more friendly to users. In addition, internal linking is crucial for businesses seeking to expand their web presence.

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