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Ecommerce Keyword Research: How To Pick The Right Keywords

July 5, 2022

Keywords are the most important part of your ecommerce site’s SEO content. Not only do keywords help with search engine optimization (SEO) but they also affect what products you sell and how much money you make.

eCommerce keyword research

A keyword is a word or expression that searches for results in Google or other search engines. It's not just one word, it can be a phrase, an exact phrase, or even several words. When someone is searching online on Google, Yahoo, Bing, etc., they will use these keywords to find what they are looking for. 

Google looks at a lot of different things when determining where to rank a page in its search results. A single keyword that shows up on multiple pages in your ecommerce site can bring down all of those pages because Google recognizes duplicates—it doesn’t want to show users the same thing over and over again. 

That means if your ecommerce site shows up as duplicate content and does not have keywords on your pages that target specific search terms then all of those pages will be penalized by Google and the number of people who see those pages will decline as well. Search engine optimization (SEO) is a good way to explain keyword research but there’s so much more than that!

Should You Be Using Keyword Research?

It’s important to know what people are searching for when they look for products online. Keyword research allows you to find these terms and create content that will attract buyers to your products. As an ecommerce business owner, you want to know what keyword phrases your customers are using in the hopes that they will find you. 

You can find this information by using an SEO analysis tool like SEMRush. This will give you an idea of how many people are searching for certain keywords and which phrases are more common than others. 

You can also get a sense of how competitive the keywords are by looking at the organic search volume (average number of searches per month) that Google gives you. 

You can use this information to help make decisions on what to focus on when building your website and what to avoid. If you are starting a new ecommerce business, this is especially important since you want to make sure that you are attracting customers and making sales. 

You can also use keyword research to see what topics are currently trending on social media and what topics people are interested in. This type of research allows you to create content that will have a larger reach and impact on the ecommerce world.

How To Do Keyword Research?

Identify Your Keyword Phrases

When you are starting to look into keyword research, the first step is to identify your key words. A keyword is a word or phrase that people use to find products online. They want to buy this product because it is related to the keywords that they are searching for. It’s important to note that each keyword is different. 

The most successful ecommerce businesses are those that are able to cater to specific audiences. This is why it’s important to know what people want and what they are searching for when it comes to your products.

Research On Google

Google has made it really easy to do keyword research. You can go to Google and type in a few keywords or an exact phrase that you think people may be searching for. You can also use the advanced search or use the search operators. These options will help you to limit the number of results that appear in your search engine results.

Search For Synonyms

Keyword research is only half of the battle. If you just research keywords, Google can’t tell you what other terms that people might be searching for when they think of your products. It’s important to research on Google but then research on other search engines as well. If you have a smartphone app or a website, you can use Google to search for the other engines. 

For instance, if you have a smartphone app, you can search for certain keywords on the app to see what comes up on the search engine results. This can give you a sense of what other people are searching for when they search for your products.

Look At Google Trends

If you have some extra time, you can look at the Google Trends page to help you get a better idea of the topics that are trending in your market. 

You can also see what people are currently searching for and what they are interested in. You can see the top search terms and key trends on the page to help you get a better idea of what people are interested in.

Look At Social Media

Last but not least, social media can help you to discover additional keywords. For example, if your Instagram account is geared toward fashion products, you can look at your Instagram feed to see what terms people are using in their posts. 

You can also look at the comments section to see what other people are saying about your products.

Get Started With Keyword Research

Before you actually start keyword research, it’s important to take a step back and really think about why you are doing it in the first place. There are many reasons why you would want to start with keyword research but we’ll focus on the most important one: to grow your ecommerce business. 

If you want to grow your business, you have to make sure that you are finding and attracting as many customers as possible. When you are able to do this, you will be able to generate sales and stay afloat financially. 

You can do this by creating high-quality content that targets keywords and gives people what they want. There are many ways to do this depending on what you want to create content for.

Use The 3-Step Process For Effective Keyword Research

Define Your Target Audience

This is the first step to taking your keyword research to the next level. You want to make sure that you understand who your target audience is. What do they want? What do they currently search for? What are the topics that are trending at the moment?

Research On Google; Search For Exact Keywords

This is where you are really going to start to hone in on your keyword choices. You want to narrow these choices down even further because now you are trying to find specific keywords or phrases that are even more niche than before.

Research On Other Search Engines; Look At Google Trends

This is where you are going to be looking at other keyword research tools to see what is trending. You want to make sure that you are grabbing the right data to help you with your keyword research.

Don’t Overlook The Basics

Use the right length of keyword

Many people forget this but the right length of keyword is extremely important when it comes down to choosing the right keywords. The ideal keyword length is between 3 and 10 characters. 

You want to make sure that you are not spamming people with too many words as it will only make your pages less effective. Keep this in mind as you go through your keyword research.

Avoid keyword stuffing

Another thing that you want to make sure that you don’t do is keyword stuffing. You want to make sure that you are not stuffing your pages with keywords simply because you want them to show up in the search engines. While this is important, you want to make sure that you are focusing on the right things.

Use the target keyword in your title tag and Meta tag

The final thing that you want to make sure that you are doing is using the target keyword in your title tag and Meta tag. This will help you to rank better in Google and other search engines.

Strategies For Finding Good Long Tail Keywords

Use Google Suggest

When you are looking at the keywords that have come up in your Google search, you want to make sure that you are looking at the suggestions that Google has given you. This will help you to see what other people are searching for when they are searching for your products.

Look At Negative Keyword Research

Getting a sense of what your competitors are doing wrong or what you might be doing wrong can help you to find good keywords that are not as competitive. This can help you to target less competitive keywords that can help you to rank better.

Use The Advanced Search

Last but not least, you want to make sure that you are using the advanced search. This will help you to look at things like the search volume, the age of the pages, and the other things that are mentioned above.

: Keyword Research for ecommerce sites

Tips For Getting Good Results From Your Keyword Research

Develop a strategy

It’s important to have a strategy when it comes to keyword research. This will help you to narrow down the choices and make sure that you are really focusing on the right keywords. You want to make sure that you are targeting the right audiences.

Use your content

The best way to make sure that you are targeting the right keywords is to use your content.

It's your keyword research process that determines your success. As a result, eCommerce business owners tend to do a lot of keyword stuffing, causing their site to rank lower than it should. 

Setting up a proper SEO process will give you a competitive advantage over your peers. A winning SEO process will provide you with an edge.

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