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Ecommerce Link Building: How The Effective Link Building Strategy for Ecommerce

July 5, 2022

When it comes to your online shopping experience, you oftentimes have two main factors that determine whether or not you’ll be a buyer: product availability and search engine visibility.

eCommerce link building

If your product isn’t available in stores, users will be more likely to find similar products on the web with the use of keywords. If no one knows about your products, they won’t be able to appear when users search for them. 

As eCommerce is becoming increasingly user-friendly from different angles, there are many eCommerce sites that are thriving in the market. For example, Google recently announced its intent to rank websites based on mobile-friendliness as well as accessibility for people with disabilities. 

And Amazon has come up with a strategy to make shopping easier than ever before by offering free shipping and returns just by adding an item to your cart, reducing the number of steps needed to buy something online. 

Therefore, the key question for anyone who wants a simple way of boosting their sales is: how do you build an effective link-building strategy for eCommerce? In this article, we’ll discuss some practical ways to increase sales without spending too much time and money on SEO marketing efforts.

What is a Link Building Strategy for Ecommerce?

Just like any other type of business, your eCommerce site will only succeed when it has an effective backlink strategy. This is because search engines, as well as human visitors, usually look at the number of external links pointing to a website as an indication of its relevance and importance within the niche. 

While there are dozens of strategies out there for link-building for any industry, we’ll narrow down our focus to the link-building strategies for eCommerce. What makes them perfect for boosting your sales for eCommerce the most? We’ll discuss this next.

Link Building for Ecommerce: A Step-by-Step Guide

Research and Analysis

The first thing you’ll want to do is conduct some in-depth research. The goal of this research is to find out as much as possible about your competitors as well as your target audience’s shopping habits and preferences. 

In order to do this, you’ll want to use tools like Google Analytics and Google Search Console. By collecting the right data and insights, you’ll be able to create a better strategy for link building for eCommerce.

Networking and Link Building

After you’ve done your research, the next thing you’ll want to do is to build relationships with relevant link builders. Link building is a process of exchanging links in order to create a network of other websites that you can then use to earn backlinks to your site. 

You can create forums and communities on relevant social media platforms in order to interact and build relationships with other bloggers who might be willing to link to your site.

Article Marketing

You’ll want to focus your link-building efforts on article marketing. There are many ways to do this and one of the most popular is through the use of authority building. In order to do this, you’ll want to find experts in your niche who have a large audience and offer helpful content. 

Then, you can use your relationships with these bloggers to get your content featured on their sites and earn links to your site.

Internal Linking

You can also boost your sales by using internal linking. This is when you use keywords and anchor text to guide your readers toward clicking on your other pages and links.

Find Influencers in Your Niche

If you’re looking to boost your sales through internal links, you’ll want to look into finding relevant influencers in your niche. Now, these people don’t have to be famous bloggers who get millions of readers every month. 

In fact, you can find influencers who are just starting out and have a smaller but dedicated following. What you want to do is find bloggers in your niche who have a large and dedicated following. 

Once you’ve found these bloggers, you’ll want to look for ways to collaborate with them, like offering them free content or collaborating on a joint project. 

This kind of relationship-building can go a long way and make these people much more willing to share links to your site using their social media channels.

Build Backlinks Before Promoting Your Site

The first tip we’ll give you is that you should start building links before you even promote your eCommerce site. Why? 

Because search engines typically reward sites with higher SERPs for the links they already have in place. This means that trying to earn new links through link-building campaigns is pointless. 

So, what should you do? The best thing you can do is to build backlinks to your own website. Your site is the best possible place to start building your backlink portfolio because most of the links will end up coming from your website. 

Alternatively, you can also try to build links to top-ranking websites in your niche and in related niches.

Use Authoritative Article Marketing to Rank Higher in Google

If you want to boost your sales through link building for eCommerce, you’ll want to consider sharing authoritative content on your site. This is also a great way to boost your organic search engine presence, especially when you use Google’s related article markup on your backlinks.

If you want to rank higher in Google, you should consider using related articles. This is a way of showing Google that your content is worth linking to since Google will now consider linking to your article as an authoritative source.

Use Internal Links to Boost Rankings

The last tip we’ll show you is how internal linking can boost your site’s rankings. Internal linking is the best way to boost your site’s rankings and earn more visitors from Google. The reason for this is that internal links help Google understand the hierarchy on your website.

Google uses the links on your site to determine the most important pages and what should be at the top. This means that internal linking is an incredibly important SEO strategy for boosting your site’s rankings and earning more visitors from Google. 

You can use internal links for all types of pages on your site, including your home page, product pages, blog posts, and more.

Internal links for ecommerce sites

Don’t Forget About the Technical Aspects of SEO

The best way to boost your sales through effective link building is by keeping all the technical aspects of SEO in mind. This means that you’ll want to focus on improving your website’s speed and performance, as well as taking care of your site’s technical issues like 404 errors and navigational errors. 

The optimal way to do this would be to hire an SEO consultant who can help you create a content-rich SEO strategy. These tips are by far the easiest ways to boost your sales through link building for eCommerce. 

All you need to do is find relevant bloggers and build relationships with them, then promote your links and get their links pointing back to your site.

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