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How To Perform A Great eCommerce SEO Audit: A Beginners Guide

July 5, 2022

In today’s competitive world, it is very difficult to get your eCommerce site noticed by potential customers. The good news is that there are multiple ways you can increase online visibility and sales for your eCommerce business.

eCommerce SEO audit

You only have one chance to make a first impression, and an unorganized, messy eCommerce site with no SEO audit will certainly give off some negative vibes before potential customers even get the chance to see what else you have to offer.

If you want your business to succeed, you need to perform an in-depth SEO audit of your eCommerce site as soon as possible...

What is an SEO Audit?

An SEO audit is a method of finding out how well your eCommerce site is performing in search engines like Google, Bing and Yahoo. It is essential to find out if your site is getting the right amount of traffic and whether or not your target customer is finding it. 

The audit will tell you what keywords you should be targeting for your site and how to adjust your keywords and content to increase visibility. It will also give you an idea of your competitors’ keywords and how well they are performing according to your eCommerce site.

Why You Should Perform SEO Audit of Your eCommerce Site?

As the modern world of online commerce grows, so too do the number of competitors. If you want to stand out from the crowd, it is vital to perform an SEO audit of your eCommerce site. 

It will help you identify your main competitors’ names, product descriptions, and keywords, as well as competitors’ SEO audit results. If you want to maintain a competitive edge, you need to find out how your site stacks up against your competitors. 

Even if you have a small eCommerce site, you are still competing against giants like Amazon and Walmart.

Steps To Take When Performing An SEO Audit Of Your Site

You will most likely want to perform an SEO audit of your eCommerce site after starting your eCommerce marketing efforts. As you move forward with your eCommerce site, you will want to track your progress with Google Analytics, Google AdWords and your SEO audit. You will want to understand where your traffic is coming from and how much traffic you are getting from each source. 

Make sure to track any changes or fluctuations in your site traffic and use that data to adjust as necessary. If you are not sure where to begin, you can use the free SEO audit tool to get a better idea of where your site is at. To do this, you will want to follow these steps:

  • Search for your eCommerce site in Google and copy the URL. 
  • Next, go to the top right corner of your screen and click “More”. 
  • Click “Settings” and then “Search Results”. 
  • Under the “Search Results” section, click on “Audit”. 
  • In the next page, you will be able to review your eCommerce site’s current status. 
  • You will want to understand what issues you may have with your site, so make note of any red flags.

Technical SEO Audit

A Technical SEO audit is a broad overview of your site’s technical readiness for search engines. It is not just about your content as much as it is about your website’s architecture and how search engines can access it.

From the technical SEO audit, you will get an idea of your site’s technical readiness, such as:

  • Do you have a proper and valid robots.txt file? 
  • Where is your site’s main directory? 
  • What is the URL structure of your site? 
  • What is your site’s title tag? 
  • What is your site’s description? 
  • What is your site’s URL? 
  • What is the site speed of your site? 
  • What is the site security of your site? 
  • What is the site load time of your site?


Robots (also known as "spiders") are used by search engines to discover content. They do this by following links, which is why both external and internal links have a significant impact on your website's discoverability. When robots visit your website, they examine its structure to determine its relevance and ranking in SERPs.

The first step in the ranking process is crawling, but remember what they say: “The last impression is made at the initial encounter.”To ensure your site is properly prepared for indexing or ranking, you must have an optimized setup.

Crawling your eCommerce website should be the first part of the process in your SEO audit. There are several tools that simulate the crawling process, and you can configure them to act like the search engine you want (Google, Bing, etc.). They will determine which technical problems require your attention.

Indexation analysis

Google keeps a large database of websites and their most recent HTML versions (known as the Search index) so that robots can crawl them and determine if they are relevant.

It's vital to comprehend that the search engines will require time to resurvey your website after an eCommerce inspection and HTML update.


The HTTPS protocol is another ranking signal that ensures a secure connection to your website.

Using an SSL certificate to implement HTTPS will protect the customer's data (such as login credentials and sensitive information like credit card information). 

The SSL certificate encrypts data sent from the browser to the website's server, making it impossible for hackers to intercept. Check that all of your website assets (such as images, videos, and scripts) are hosted on protected URLs.

On-page SEO Audit

An on-page SEO audit is an overview of your site’s content and how it relates to your target keywords. It starts with the headings, subheadings, and sentences on your site’s pages and how they relate to your target keywords. 

It is important to understand that these keywords should be relevant to the content on your site’s pages. In addition, it is also important to check the links on your site’s pages and make sure they are relevant and directed toward the target keywords. 

It is also important to understand the internal linking on your site’s pages such as the links between your pages, articles, and videos.

Off-page SEO Audit

An off-page SEO audit is an overview of your site’s link building and how they relate to your target keywords. You will want to make sure that you are getting links from high-quality websites that are relevant to your eCommerce site. 

You will also want to make sure that the links are being strategically placed on high-quality websites that are relevant to your target keywords. It is also important to understand that some links should be less than 10 words and others should be more than 10 words.

Content Audit

A content audit is an overview of your site’s content and how it relates to your target keywords. It is important to make sure that your content is relevant to your target keywords and also engaging. It is also important to understand the length of your content and make sure that it is not too short or too long.

The Benefits of Performing A SEO Audit for Your eCommerce Site

Search engine results are your best friends. When a person is looking for products and services like yours on the internet, they will naturally turn to Google. Google is the most trusted search engine in the world and it is owned by a company that has a 92% market share.

When someone types in your name, they will see your site at the top of their list. The more times people click on your site from Google, the more money you will make. With the right SEO audit, you can take your business to the next level and get your site seen by new customers.

Benefits of performing SEO Audit


The world has become increasingly digital and it is no surprise that the number of online consumers is on the rise. To make the most of this trend, online businesses need to develop and implement an effective online marketing strategy. 

This strategy can be as simple as setting up a website or landing page and hoping that people will visit and buy. 

To get better results and drive more traffic, you need to think like a marketer and develop an effective marketing strategy. One of the most important aspects of any successful online marketing strategy is optimizing the technical aspects of your site. 

An e-commerce SEO audit can help you better understand these issues and can help you get your site configured for better performance.
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