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Ecommerce SEO Checklist: How To Increase Traffic For Your Ecommerce

July 5, 2022
As the ecommerce trend continues to grow at a rapid pace, more and more businesses are emerging online to serve their customers. 

Whether you’re selling your products through an ecommerce platform or offering free shipping for all purchases, you need to have a strong SEO strategy in order for customers to find you easily.
How To Increase Traffic For Your Ecommerce Website
SEO is the process of optimizing your website content so that it can be found by as many people as possible. 

It isn't enough to just have high-quality content and images – you also need to use SEO techniques like keyword research, meta descriptions and keyword hierarchy that will help your website show up higher in search results when people enter specific phrases into Google's search bar (like “buy shoes uk”). 

In this blog post, we'll give you a thorough overview of why SEO is so important for any ecommerce website and explain how you can start increasing traffic and sales on your own site with these easy tips...

What is SEO?

Before we tackle how important SEO is to your website, let’s get to know what SEO is.

Search engine optimization or SEO is the practice of optimizing your website content so that as many people as possible can find it. It is not sufficient to simply have high-quality content and images.

If you don’t know anything about SEO, that’s okay. We’ll explain what SEO is and how it works in this article so that you can get your site on track to increase your website traffic with SEO. It's pretty simple on the surface, but it’s also a lot more complicated than it seems. 

There are many different ways to do SEO, and some of them are more effective than others. If you aren’t sure what you’re doing, it could take you a lot longer to get your site noticed. That’s why it’s important to understand how SEO works and how you can start using these techniques today.

How does SEO work?

You can think of SEO as a process of translating your website into a series of words that are stored on a computer. When someone types those words into a search bar, the computer will look up the words and show them all the pages on your website that have the specific content you’re searching for. 

When someone clicks on one of those pages, they’ll be taken to a specific URL on your site where they can click around, look at products and make a purchase if they want to. SEO is essentially the process of choosing good keywords (or “long-tail keywords”) for your content so that you’re showing up for specific search terms. 

Ideally, your content will be so good that even if someone types a completely different search term into Google, your page will still come up for them because the keywords on your page will help the computer understand what your page is about. 

You might be thinking, “This sounds like the key is just to have lots of keyword density on your page.” That’s not exactly it. The best way to create a page that people want to link to is to create a page that’s useful.

We live in a world where people are looking to find information on topics that are important to them. You can’t just put anything on your page and think that people are going to link to it. If you’re creating anything from scratch, you need to start by finding information that’s published online about the topic you’re interested in. You can do this by using Google search or by using Google Scholar. By using these search engines, you can find academic research about anything you want to learn more about.

Once you find academic research, you can cite it, and then you can use the information you found to create your own blog post. Below you will know how important SEO is on your eCommerce website.

Why Is SEO Important for eCommerce Websites?

If you’re selling products online, you need to have a strong SEO strategy in place in order for customers to find you easily. That’s because most people don’t know where to start when it comes to finding your products online. If customers can’t find your products, you might as well not be online. 

People often think that because they don’t know much about SEO, they won’t be able to get any traffic – but that couldn’t be further from the truth. 

Once you understand how SEO works, you’ll be able to implement the right techniques on your site that will get you high rankings in Google and other search engines.
Strong SEO strategy

Checklist for increasing website traffic with SEO

  • Research keywords related to your products and analyze their popularity in Google search results. This will help you determine the best keywords for your content. Make sure you also include keywords related to your target market so that your page is as broad as possible. 
  • Make sure your website’s on-page content is relevant and includes the best possible information for your target market. 
  • Include a strong, valid and relevant URL for your website. 
  • Optimize your URL for search engines. 
  • Build backlinks to your site to make it a more authoritative source. 
  • Keep your site updated and add new content on a regular basis. 
  • Test your website’s load time and make sure it’s not too slow for visitors.

Key Takeaway

Search engine marketing (Google is the most popular one) is the process of optimizing your website content so that it can be found by as many people as possible. 

When someone types a certain phrase into Google’s search bar, the computer will show them all the pages on your site that have the specific content they’re searching for. This is how you’ll be able to increase traffic with SEO. 
  1. Start researching keywords related to your products and analyze their popularity in Google search results.
  2. Make sure you also include keywords related to your target market so that your page is as broad as possible. Optimize your URL for search engines.
  3. Build backlinks to your site to make it a more authoritative source.
  4. Test your website’s load time and make sure it’s not too slow for visitors.
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