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eCommerce Site Structure: How To Structure Your Website

July 5, 2022

Websites are an essential tool for businesses of all sizes. They can help your business grow, connect with potential customers, and raise brand awareness. They can also be a marketing challenge if you don’t have the right structure in place.

eCommerce site structure

If you’ve been looking online for answers but haven’t found the right strategy yet, keep reading to learn about how to structure your website so it's user-friendly and effective at promoting your business. Look around your office as well as other businesses and see what types of layouts they have. 

There are different layouts that work best for different kinds of businesses. Some might seem complicated at first but give them a bit of time, organize everything you have on your site, and they will become more straightforward. 

Below are some tips to help you structure your website and make every page useful for both visitors and search engines alike.

What to Include in Your Website Structure

A well-structured website will help you to achieve your SEO goals and keep your audience engaged. To make sure your website is well-structured, here are some things you need to keep in mind:

  • Select the right domain name for your website.
  • Choose a relevant and keyword-rich title for your website.
  • Create a website structure that is easy for your readers to understand.

Why Is It Important to Have a Structured Website?

A properly structured website has everything to do with how search engines view it. Google in particular places a lot of emphasis on page structure. 

Therefore, you should structure your website in such a way that it follows the Google guidelines. Doing so will not only improve the user experience but also help Google identify your website as a quality source of information.

Structuring your website in a certain manner also helps Google understand what your website is about. By doing this, your website will be better equipped to rank in the search results. A structured website is important because it provides both structure and flow. 

Structured websites are what many search engines are looking for. They want to see a site that is user-friendly, organized, and easy to navigate. For this reason, search engines reward websites that have a clear structure and navigation. 

They also reward websites that have a good content structure and have relevant quality content. Search engines recognize that a structured website is more likely to be used by a human being, rather than being a robotic website programmed to only generate page views. 

Structured websites are also more likely to be more useful for visitors, as well as being more interesting to read.

How to Structure your Website?

Keep your navigation at the top of the page at the very top. Place all other links near the middle of the page, with the most important links at the very bottom. Make sure to keep your header and footer links consistent throughout the whole site. This can be tricky when you are creating a new website. 

You want to keep the header consistent for all pages so that the site looks uniform and professional. You also want to keep the footer consistent so that your site has a consistent look and feel. Choose your header and footer colors carefully. 

There are many studies that show that certain colors in your header, such as red, orange, and yellow, can cause your site to be shown as spam, even if your content is unrelated. Black, white, and gray can be the safest options.

How Do You Know If Your Website is Stuck In the mud?

If your site performs poorly, if it loads slowly or it just doesn’t work at all, chances are you have a “stuck in the mud” website. This means your website is trying to be too smart. It’s trying to figure out what you want it to do, rather than being simple and straightforward. 

That’s not how humans use websites, so your site is just trying to figure itself out. This might be a good thing for some websites, like those that deal with highly technical topics, but for the majority of businesses, it’s bad news.

Benefits of Having a Good Ecommerce Website Structure

A well-structured eCommerce website is more likely to convert visitors than a website with a poorly structured eCommerce section. A well-structured ecommerce website has a clear content structure and is easy to navigate through. It also has effective product images and descriptions, as well as a simple checkout process.

Most ecommerce platforms have a built-in shopping cart system that allows you to sell your products online. However, you can increase your chances of selling more products and making more money by having a good SEO ecommerce site structure. 

High conversion rate. Ecommerce websites with a good structure have higher conversion rates because they have a better understanding of how to get visitors to take action. When visitors arrive on your ecommerce website, they are usually greeted with a conversion message or a signup form. Visitors are encouraged to either buy something or sign up for a newsletter.

Plan Out an Ecommerce Website Structure

At the start of the process, you want to make sure you have a clear picture of your goals in mind. What do you want your ecommerce website to look like? What do you want to accomplish through your site?

If you’re not sure where to begin, consider a few different categories you might want to put your website in. A general website structure might look something like this:

  • Homepage — General information about your ecommerce business or your brand.
  • Product List — Detailed information about each product you sell.
  • FAQs — Answers to common questions potential customers might have.
  • Contact Us — Ways to get in touch with you, your team, or your business.
  • About Us — Your team’s biography, team info, etc., etc. 
  • Social Media Links — Ways for visitors to connect with your brand on social media.
  • Newsletter Signup — Ways for visitors to sign up for your newsletter.
  • Testimonials — Testimonials from past customers.

Your eCommerce website structure should be similar to your overall website structure. It should be easy to navigate and follow, while still being professional looking. Your header and footer should also be consistent. 

You should avoid using too many images, or images that are too small, blurry, or have other problems. There should also be a clear order to your pages and steps in how to complete an order.

Planning of e-commerce website structure


When you are building a website, you want to make sure that you are using all the tools at your disposal to get noticed by potential customers. A structured website is one of the keys to success when creating a website. It is important to keep in mind that search engines are programmed to look for structured sites. 

A structured site will be easier for humans to navigate through and find information that is relevant. At the same time, structured sites are also more likely to rank well in search engines. When you are building a new website, make sure that you take the time to plan out the structure of your website. 

With this in mind, you will be able to create a website that is both user-friendly and easy to navigate through. From there, you will also be able to rank well in search engines.

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