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eCommerce Technical Optimization: A Technical SEO Checklist for Online Sellers

July 5, 2022

Building an online store is only the first step in success for your e-commerce business. The second and equally as important step is ensuring that a customer finds your site with ease.

eCommerce technical optimization

Technical SEO, or search engine optimization, is what can help you achieve that goal. Google and other search engines look for specific information when indexing websites. If they see certain keywords, images or website structure on your page, they’ll be more likely to display it in search results. 

Once Google picks up on that content, users will see it at the top of their results page. The same goes for Bing and Yahoo! Search as well as Ask and AOL Search—all of these different crawlers have different guidelines when it comes to showing content on their pages. 

A technical SEO checklist helps you keep track of all the different changes you need to make to ensure a successful e-commerce website. The key to success in selling online is to keep your customers happy and coming back for more. 

To do this, you need to have a strong foundation of technical SEO in place before your customers make a purchase. With this checklist, you can make sure you have a solid foundation of technical SEO for ecommerce before your customers make a purchase.

See How Well Sites Rank For The Competitor's Product Listings

This is one of the most common problems online retailers face. If you're selling a product that fits into a niche, you'd expect to see your product show up at the top of search results for related keywords. 

That doesn't mean a lot of traffic to your store, but once someone clicks through to your site, they're much more likely to purchase from you, as they are more likely to find exactly what they are looking for. 

So, you need to check how well your site ranks for competitors' product listings. There are a lot of free SEO tools available online that can check your site's rank for any keywords or phrases. You can also do it manually by looking at the number of search results for that particular keyword.

This may be a simple process as you simply copy and paste the competitor’s listing, edit it or add information on another one of your products. There are also advanced ways of doing this like setting up a private blog or forum where you can write about your products and have discussions with your customers. The end goal is to create a website that looks just like one of the competitors.

  1. Do keyword research and find out what your competitors are currently ranking for.
  2. Find out which keywords your competitors are ranking for, and which ones they are not.
  3. Strategize your content for the best results for your business.

Inspect if your website is fast and mobile-friendly.

The next step in ensuring that a customer finds your site is to analyze its speed. This includes how fast your pages load, the size of the images used on them, the type of content being served to visitors and the overall speed of the site. 

Additionally, you’ll want to keep an eye on the mobile-friendliness of your site. If someone is browsing on their phone and they’re having to wait a long time for images to download, or they’re having trouble viewing your content at all, you’ve lost a potential customer. 

Make sure that your site loads quickly on all devices so that users don’t experience slow response times or page errors. You can test your website on a variety of mobile devices, such as smartphones, tablets, and laptops. Additionally, your site should load quickly on both mobile and desktop devices.

Search Google My Business and Google Play for SEO and mobile apps problems.

There are a number of factors Google looks at when indexing websites and they all tie back into one central topic: SEO. With that in mind, you should be making sure that your website has all of the right keywords, it follows best practices when it comes to linking to other pages on your website and that it’s using images and other content that is relevant to the topic. 

Additionally, Google also looks at the overall structure of your pages, how well-written your content is, and how easy it is for a visitor to navigate from page to page. These are all things that will be better optimized if you use a plugin like Yoast SEO.

Inspect The Rankings of Competitor's Keywords

This is another easy one to check. Head over to Google and type in a competitor’s name and their product. You can also use their product image and the category name. You can also use their brand name and the name of the product if you want to see if that particular key phrase is ranking for you. There are a number of different ways you can do this. 

You can head over to the Google Keyword Planner, and create a spreadsheet with all of the competitor’s product names and their corresponding key phrases, or you can do it manually. To manually do it, head over to Google Webmaster Tools and then click the “Keyword" tab. From there you can see which of your competitor’s product names are currently ranking for those particular keywords. 

This will help you understand the current status of your keywords, how they are performing on Google, and if there are any issues with your content or site that could be hurting your rankings. 

You can compare your rankings to those of your competitors, to discover how they are ranking their keywords, and how they are ranking on Google compared to your own website. 

This will give you an idea of how you are ranked on Google compared to your competitors, as well as any issues with your site that may be preventing you from ranking as well as you want.

Inspect On-Site Social Activity

Websites that are engaging are not only more likely to be seen by potential customers, but they’re also more likely to be shared on social media as well. This means that even if a potential customer comes across your page and clicks away, someone else will see it and be able to click on your site from a social media feed. 

Not only does social activity show that you’re a human, but it also shows that you’re interested in what others have to say about your business. That’s something that Google is looking for, and it can help you gain new customers from those who were interested in your competitors’ posts.

Improve Site’s Performance

If you’ve checked all of the above, and you’re still having trouble getting your website to show up in search results, you can try a few things to boost your site’s performance. One of those options is to get your site listed on more directories. 

There are a number of different website directory services that you can submit to, and many of them are free. Additionally, some are even backed by Google. So, you can submit to Google My Business and Google Store rather than just one of the two.

Technical SEO checklist


Google and Bing search algorithms can change at any moment, so you need to make sure that you’re keeping up with the latest technical SEO news. In addition to that, you also need to make sure that your site is as optimized as possible. 

This includes only using high-quality images, making sure that your content is well-written and doesn’t use any broken links, and that your site is mobile-friendly. With those things in mind, you should be able to ensure that your website is as visible as possible in search results.

Find ways to improve your website that will make it more attractive to search engines. This can be done by adding new content, updating the site’s look and feel, or possibly switching to a new host. After you have improved your website, you need to focus on search engine optimization. 

This is done by setting up your site so that it is as crawlable as possible by doing things like adding a title and keywords, separating your content into categories, and using internal links to connect different parts of your site.

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