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How to Improve Your Ecommerce SEO

July 5, 2022

E-commerce SEO is a difficult topic to understand and implement. Whether you run an e-commerce store or plan on doing so in the future, you’ll need to implement strategies that optimize your website for search engines in order to drive more organic traffic and increase your sales.

How to improve your eCommerce SEO

Thanks to recent changes in Google algorithm over the last year or so, e-commerce marketers are now faced with a new and challenging digital marketing landscape. It’s no longer as simple as having a well-designed website, posting regular product updates and creating engaging content for users to explore. 

Now it’s about implementing tactics that not only attract customers but also help drive website visibility so that users find you organically when searching for products like yours. 

In this blog post we’ll discuss the ins and outs of how E-commerce SEO works, what activities you can do today to improve your site performance, how to choose the right tools for your needs and give recommendations on which paid services could be helpful for improving your site performance as well.

What is E-commerce SEO?

E-commerce SEO is a relatively new field in the digital marketing industry. It focuses on techniques to optimize your website for search engines to drive more traffic and customers to your online store. 

In the simplest terms, e-commerce SEO is about optimizing your online store for Google and other search engines to help it rank for your products and increase your sales.  

There are many aspects of digital marketing that contribute to your website’s visibility on the web and an important one is search engine optimization. 

E-commerce SEO is similar to what most people consider “traditional” SEO, with the main difference being that it’s focused on improving the visibility of your e-commerce store on search engines like Google, Bing and other major ones.

How Does E-commerce SEO work?

E-commerce SEO is all about creating content that your audience will find relevant and interesting, while at the same time creating a site that is easy for search engines to crawl and index. 

Search engines like Google and Bing look for a number of signals when deciding where to place a website on their search results pages. Crawling and indexing your site is one of them. 

How visitors find your website is yet another one and it’s the reason why a lot of the strategies you’ll see in this article are about improving your site’s accessibility, which includes things like improving your site speed and accessibility.

Ecommerce SEO Tips

Easy Hacks and Tips to Improve E-Commerce SEO

There are many fast ways to improve your e-commerce SEO, but when it comes to the best hacks there are lots of debates around which ones work best. 

So we’ve consulted with e-commerce experts and marketers who run major e-commerce stores to find out the tactics that they have found to be most effective. 

Here are some useful e-commerce SEO tips to follow to boost your store’s visibility on search engines:

  1. Create a clear, concise and user-friendly website. 
  2. Add alt text to all images in your website. 
  3. Use the keyword in-text link (WITHOUT the word “website”) in the source code of all your blog posts, product descriptions and in your product URLs. 
  4. Include your target keyword in the meta title, meta description and in your URL. 
  5. Optimize your content for Search Engines: It’s no longer enough to just publish content. You need to optimize that content for search engine bots to help them understand its meaning and relevance. 
  6. Create and use a proper E-commerce shopping cart. 
  7. Add your e-commerce website URL to your social media profiles, email signatures, and business cards. 
  8. Add your E-commerce website to all the social media platforms you use, for example Facebook, Instagram, Twitter, etc. 
  9. Create an E-commerce website meta tag to help improve your site’s SEO. 
  10.  Add your business address to all the links on your website. 
  11.  Enable Google Merchant Center. 
  12.  Use Google Ads, Google Shopping, and Google Analytics. 
  13.  Use Google Structured Data tags. 
  14.  Keep your website updated.

Pro Strategies for Boosting Your eCommerce SEO

  • Keyword density is the most important factor in e-commerce SEO, so start using your target keyword in your content and try to include it in every post. This will help Google's bots understand the meaning of your content. 
  • Use the target keyword in-text link in the source code of your website, in your blog posts and product descriptions, and in the URLs of your products. 
  • Make sure your website is mobile-friendly and optimized for speed so that Google can crawl and index it easily. 
  • Include your e-commerce website URL in your social media profiles, in your e-commerce shopping carts, in your emails and business cards. 
  • Create a Google ad campaign to promote your e-commerce website. 
  • Add your business address to all your links on your website and in your business cards.

There are many paid services that claim to improve your e-commerce SEO and boost your site’s visibility in search engines. 

However, keep in mind that even though these services promise to boost your site’s visibility, they can’t guarantee how much traffic they will send to your site compared to the amount of work and time you invest in them. 

Thus, it’s important to do your research and find the right service for your needs. There are few things you need to consider before selecting an e-commerce SEO service provider:
  • How often will they send you reports regarding the progress of your e-commerce SEO? 
  • Is there a guarantee that they will boost your website’s visibility? 
  • What tools do they offer to help boost e-commerce SEO? 
  • What are their rates? 
  • What are the procedures they will follow to improve your site’s SEO?

SEO Branding

Branding plays an important role in e-commerce SEO and it helps search engines identify your site as the authority on a specific topic. There are several ways you can expand brand identity on your site:

  • Create a proper header, header image and a proper E-commerce site title. 
  • Include your business address and phone number on all the links on your website and in your business cards. 
  • Create a proper E-commerce website meta tag. 
  • Create an E-commerce website tag. 
  • Add your business address and phone number to your blog posts. 
  • Create an E-commerce blog. 
  • Create E-commerce videos. 
  • Use proper headings in your content. 
  • Use proper heading levels in your content. 
  • Use the proper amount of keywords in your content.

Here are few paid services you can use to boost your e-commerce SEO:

SEMrush

This is an industry-leading competitor intelligence solution that helps you understand your competitor's backlink profiles, find new opportunities and remove any dead weight backlinks from your site. 

There are also more than 250 million domains that have been crawled and indexed so you can see how they rank in the SERP.

Ahrefs

This tool helps you track your website's keywords and analyzes your content to see if it's relevant and how it's performing in the SER-P. It also lets you see your backlink profile and how it's performing.

Majestic

This tool provides detailed analysis of your website's pages and provides a detailed report on the backlink profile of your site.

Screaming Frog

This tool helps you crawl and analyze your website using a single-page application. You can also export the crawl results and the analysis in XML or JSON format.

Pingdom

This tool helps you monitor your website's performance by keeping track.

Google Search Console

This tool is used to manage your website's visibility on Google. You can also use it to see how Google ranks your pages.

commerce SEO hacks and tricks

Conclusion

When you want to sell less products or services, you should implement less of these top e-commerce SEO strategies. These changes will help you achieve the results that you want. It will never be finished. 

New tactics will come up, old ones will start to lose their effectiveness, and new ones will rise to the top. The only way to keep up with e-commerce SEO is to do it consistently. This can be difficult at times. It’s easy to get distracted by the hustle and bustle of life. 

It can be easy to let days or weeks slip by without doing any e-commerce SEO. In order to keep things on track, you need to have a plan. You need to have a system. You need to have a routine. Unlike traditional SEO which happens once your blog gets published, e-commerce SEO happens every day. 

Also consider that an e-commerce SEO specialist can help you stay ahead of the game by continuing to implement these top e-commerce SEO strategies on your website.

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