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How To Optimise ECommerce Website For SEO

July 5, 2022
Ecommerce sites are notoriously difficult to rank in search engines. However, that doesn’t mean your potential business isn’t out there somewhere. SEO for ecommerce sites is no different than for any other site. After all, Google and other search engines want to help you find the information and services that are most relevant to you. 
How to optimise eCommerce website for SEO
Fortunately, SEO is a field with a great deal of proven practices that can get your site ranked higher in search results. In this article, we’ll review ten of the best practices you can start implementing today to boost your Ecommerce SEO.

Create SEO-Friendly Content

The first thing you need to do to boost your Ecommerce SEO is to ensure that you’re writing SEO-friendly content. This content includes lots of things, including the following:
  • Using keywords in your content - Keyword density is an important SEO factor, one that’s easy to mess up. Make sure your density is correct for your target audience and the content you’re writing. 
  • Not overusing bold or italic - These can make your content harder to read and understand, so use them sparingly. 
  • Avoid creating duplicate content - Duplicate content occurs when you publish the same article to multiple websites. We don’t want Google to penalize us for creating the same content twice. 
  • Be careful with links - Never link directly to your products or other articles, or you’ll lose the benefits of your backlink. 
  • Use subheadings - Subheadings can help break up long, dense paragraphs, making them easier to skim through.
  • Avoid using huge images - Images can help provide visuals for your content and improve your visuals, but they also take a lot of space and weight on your page. Try to avoid them whenever possible.

Ecommerce keyword research

Keyword research is an essential part of developing a strong SEO strategy for your site. Although there are many new terms to track, a few key terms to focus on include the following:
  • The keywords you want to rank for - Make sure you’re targeting the right keywords for your product or niche. 
  • The synonyms for your keywords - As you research keywords and build your content, look for other related keywords that you can add to your content. 
  • The variations for your keywords - Keyword variations can help boost your rankings by directing more people to your site.
  • The related products for your keywords - These help extend your keywords by creating more potential purchase intent for your site.

Optimize Your metadata

These days, just about everything you create will be saved online. One of the best ways to boost your Ecommerce SEO with SEO is to ensure your metadata is optimized. While keywords and article titles are the first things to think about, you should also be thinking about the following:
  • Your author information - Make sure you’re always including your author information in your posts. 
  • Your article publishing date - The publication date of your content is also key to boosting your Ecommerce SEO. 
  • The source of your content - You can boost your Ecommerce SEO by making sure your content is coming from a reputable source. 
  • Your tags - Tags can be used to help organize your content and boost your search engine rankings.
  • The categories for your content - Categories are useful for boosting your site’s visibility by helping people find your content.

Ecommerce product pages

As you build out your product pages, be sure to make them easy to navigate and understand. This will help boost your Ecommerce SEO through better user experience and increased sales.  Product pages should be designed around the customer experience, with clear and concise information about your products and details about any warranties you’re providing. 

To help boost your Ecommerce SEO, you should also be thinking about the following:
  • Ensure your images are optimized - Google loves images, and good images can be one of your best SEO tricks. 
  • Use bullet points to break up long paragraphs - Long paragraphs and dense information can cause your content to be harder to read and understand. 
  • Don’t use too many words - In addition to being difficult to read, too many words can cause your content to be heavier and take up more space on your page. 
  • Use your product titles for keyword research - Your product titles can provide easy keyword research for your posts. 
  • Use your tags for more relevant content - Your tags can help you find and create more content for your site. 
  • Include a product description - Product descriptions are optional, but they can help boost your Ecommerce SEO.
  • Include a customer reviews section - Customer reviews are an important part of Ecommerce SEO, and you can boost your SEO by including one.

Rank for a keyword you’ll rank for forever

You can use certain tactics to boost your Ecommerce SEO and then use other tactics to ensure you stay on top of your game. One of the easiest ways to ensure you stay on top of your Ecommerce SEO game is to try to rank for a keyword you’ll rank for for the long run.

You can do this by building your backlinks, linking to sites that are helpful for your link building and link building efforts. By doing so, you can ensure you stay on top of your game and that you’re consistently ranking for a keyword for the long run. One easy way to do this is to use the following tactics:
  • Create internal and external links - Internal links help you boost your Ecommerce SEO by pointing people to your site from other pages. 
  • Create quality backlinks - Quality is key when it comes to your link building efforts.
  • Monitor your link building campaigns - You can boost your Ecommerce SEO by monitoring your link building efforts to ensure they’re working.

Be transparent about your pricing and availability

One of the best ways to boost your Ecommerce SEO is to be transparent about your pricing and availability. When you’re transparent about your prices and availability, you’re helping both your customers and Google by revealing the true cost of your products. Too many websites try to hide their prices and will have incorrect information about their availability.
Ecommerce SEO

Don’t use too many keywords

When you’re working with an SEO consultant, you’ll often be told to use two or three keywords. This number may seem like an arbitrary number, but it actually has a lot of significance and is one of the best SEO practices you can employ. 

Too many keywords can cause your site to be overweight and cause it to take up too much space on your page, which can result in your page being penalized. Be careful not to use too many keywords, as they can cause your page to be overweight, which can result in your page being penalized.

Always validate your data before publishing it

As you begin to research keywords, be sure to validate your data before you begin the process. Too many people make the mistake of publishing their content before they’ve validated their data. This can cause your post to be penalized for being spammy and can harm your Ecommerce SEO.

Use relevancy tools to determine the most important content you should be publishing

If you want to boost your Ecommerce SEO, one of the best ways to do so is to use relevant tools to determine the most important content you should be publishing. This will ensure you’re publishing the most valuable content possible, which will help boost your Ecommerce SEO. The best way to boost your Ecommerce SEO is to use tools to determine what is most important and valuable to publish.
Search Engine Optimization for eCommerce

Bottom line

As you can see, there's a lot that goes into boosting your Ecommerce SEO. However, it's important to remember that it takes time.

You'll encounter roadblocks along the way, but with time, experience, and patience, you'll get there. And the best part is, once you do, you'll have the knowledge to stay there. Nothing lasts forever, but your business can last a long time with Ecommerce SEO. You won't see results overnight, but with each step you take, you'll get closer to your goal. 

In the end, you won't be able to achieve Ecommerce SEO overnight, but it's a journey, not a destination. You'll make progress every day, and one day you'll look back on this task and think, "Wow, I can't believe how far I've come in the last few years."
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